The results
Client experiences
"Tom helped me prep for my interviews for sales roles including role playing. Before working with Tom, I was always nervous about role playing in interviews. Tom asked me challenging questions, gave me very honest and clear feedback (not for the easily offended!), then talked me through how I can improve. Couple of rounds of practice proved to be worth it. I was confident in my interviews and 1-2 weeks later, I had 2 job offers. I am a sales exec at a FTSE10 company now!"
"Working with Tom from The Canning Collective changed everything for me as a setter. He helped me refine my script, handle objections with confidence, and show up with way more clarity on every call. In just a few weeks, my booking rate doubled and I feel ten times sharper on the phone. Tom knows how to get the best out of you fast. He’s also very patient and kind, he listens and focuses on how to improve your daily tasks. Thanks Tom!"
"I couldn't be happier with my experience with The Canning Collective. I was nervous about an upcoming job interview, but Tom’s practical coaching and role-play sessions gave me the confidence to ace it. I wouldn’t have felt as relaxed and in control without them. Beyond interview prep, I’ve noticed a shift in my mindset—what used to feel like anxiety now feels like excitement. I’m incredibly grateful and highly recommend their coaching for anyone facing high-stakes conversations."
"Working with Tom from The Canning Collective completely transformed the sales strategy for our AI driven SaaS platform. His clear, direct, and no nonsense advice led to a 123% increase in closed deals, bringing in thousands in additional revenue for our business. If you're serious about growing your business, I can't recommend Tom and The Canning Collective highly enough."
"I run my own real estate business and came to Tom from The Canning Collective for advice on tightening up my client process. In one conversation, he helped me spot where I was losing deals and how to fix it. I implemented straight away and closed two new clients that same week. Tom sees the gaps fast and gives you exactly what to do to close them."
"I had the privilege of engaging The Canning Collectives sales coaching services, and the impact on my business has been transformative. As a yoga instructor with limited sales experience, I was initially uncertain about how to effectively attract and retain clients. Tom’s tailored approach provided me with actionable strategies that led to a significant increase in my client base."
